Lozafina is proud to introduce the Rising Hustlers Cohort, a group of young creators gaining real-world experience while helping campaign for the 2026 Hustle Conference.

The cohort was created by Lozafina CEO and founder Josefina Loza to give emerging creatives an opportunity to develop content, strengthen their portfolios, build professional relationships, and contribute to a live marketing and public relations campaign.

“I wanted to use our access to create access for someone else,” Loza said.

Young creatives are often told they need experience before they can get an opportunity. Josefina Loza of Lozafina Marketing & Public Relations and Eric Gautschi, founder of the Hustle Conference, decided to flip that script.

They created the Young Hustlers Cohort to allow emerging creators to work on a real campaign promoting the entrepreneurship event.

“We’re proud to be sponsoring the Hustle Conference. But I didn’t want Lozafina’s sponsorship to be only about putting our logo on something,” Loza said. “I wanted to use our access to create access for someone else.”

For Bart Vargas, art has never been limited to what hangs on a gallery wall. A visual artist, educator, and advocate from Bellevue, Nebraska, Vargas has spent decades creating, teaching, and connecting people to the arts, both through his own work and by making sure others know what is happening in Omaha’s creative community.

Our client Proven Ventures has been busy, and we’re proud to see it.

First, the Proven Ventures team showed up at the Omaha Women’s Network’s Meant for More Summit, joining 250 women entrepreneurs, professionals, and business leaders for a day centered on leadership, community, and growth.

The room was filled with women building businesses, creating opportunities, and making moves across Omaha. That is exactly where Proven Ventures belongs.

We love seeing our clients get the attention they deserve.

Congratulations to the Hustle Conference for being featured in the Midlands Business Journal!

The story highlights what founder Eric Gautschi is bringing to Omaha on Sept. 30: top national speakers, investors, founders, and business leaders, all in one room at Creighton University.

Before Jamie Gutierrez became the CEO and owner of a multimillion-dollar company, she was a South Omaha kid waking up at 5 a.m. to help her parents clean. Her first job was cleaning ashtrays at a bowling alley. Today, she leads Midwest Maintenance, the family business her parents started in their garage in 1965, and continues a legacy rooted in hard work, community, and creating opportunities for others.

For Sergio Sosa, community organizing has always started with listening. A Guatemalan immigrant who has spent decades working alongside immigrant and underrepresented communities in Nebraska, Sosa believes meaningful change begins by understanding people’s lived experiences and building relationships from the ground up. That philosophy led him to found the Heartland Workers Center in 2009 and continues to shape his work today. 

When Lozafina announced last week that we were working with the Hustle Conference, people paid attention.

Within the first few days of the campaign, two Lozafina newsletters generated more than 900 direct clicks to the Hustle Conference website. It placed the event and its lineup in front of thousands of people across Omaha and beyond.

When Carolina Padilla noticed that immigrant seniors in Omaha were being left behind, she did not simply identify a problem—she built a place to address it. In 2009, Padilla founded the Intercultural Senior Center (ISC), creating a space where older adults could find connection, resources, and a sense of belonging. What began largely as a place for Latina seniors has grown into a nationally accredited organization welcoming older adults from cultures around the world. 

For Nebraska state Sen. Dunixi Guereca, public service begins with a familiar immigrant story: parents who came to the United States hoping their children could build something bigger.

Guereca, born in Torrance, California, in 1988, is the son of Mexican immigrants from Jalisco. His family story also stretches to Zarautz in Spain’s Basque region, where his paternal grandfather was from.

Okay, I’ve been waiting to share this one…

Lozafina is sponsoring the Hustle Conference. EEEKKK!

And the speaker lineup this year is honestly kind of wild. The founder of Shazam. Leaders behind GitHub and Liquid Death. An all-Nebraska female founders panel talking honestly about what it takes to build, lead, and grow.

Tickets are going fast for The Big Mix, and if you have been thinking about joining us, this is your sign to stop thinking and RSVP.

Lozafina Marketing & Public Relations and MODUS Coworking are bringing together entrepreneurs, journalists, nonprofit leaders, college students, creatives, business professionals, and community connectors for an evening designed to spark unexpected conversations and meaningful connections.

At a time when women were prohibited from serving in the U.S. Army, Cathay Williams refused to let the rules determine her future. Born into slavery, she disguised herself as a man and enlisted under the name William Cathay, becoming the only known and documented woman to serve as a Buffalo Soldier.

Her extraordinary story will be featured in the Great Plains Black History Museum’s upcoming Buffalo Soldiers exhibit, opening Oct. 1.

The Great Plains Black History Museum is entering its next chapter with growing community engagement, new partnerships, and an upcoming exhibit that brings an often-overlooked part of Nebraska history into focus.

The History of the Buffalo Soldiers will be on display from Oct. 1, 2026, through Jan. 2, 2027, at the museum, 2221 N. 24th St. in Omaha. Sponsored by Mutual of Omaha, the exhibit will explore the service, struggles and legacy of the Black men and women associated with the Buffalo Soldiers, including their significant ties to Western Nebraska.

Hispanic Heritage Month is a time to reflect on the rich cultures, histories, and contributions of Latinos in Omaha and across the country. It is also an opportunity to recognize the people whose leadership, service, and accomplishments continue to strengthen our communities and inspire future generations.   

This Hispanic Heritage Month, Lozafina will again launch a special series highlighting local Latinos who embody excellence and are making a meaningful difference, and we need your help identifying them. 

Nebraska may not be home to a Historic Black College or University (HBCU), but Omaha has a strong community of HBCU alumni, students, and supporters who carry those institutions’ traditions and sense of pride with them. 

The Great Plains Black History Museum will bring that community together on Oct. 10 along historic North 24th Street for the sixth annual HBCU Greek Collaborative Community Event. Omaha’s own celebration of the spirit and traditions associated with HBCU homecoming will be held from noon to 4 p.m. 

Lozafina Marketing & Public Relations is proud to welcome the Hustle Conference as its newest client and help raise awareness for one of Omaha’s leading events for entrepreneurs, innovators, and business leaders.

As Hustle’s public relations partner, Lozafina will support the conference through strategic messaging, local and regional media outreach, selective national pitching, interview preparation, community and creator engagement, media credentialing, and post-event follow-up.

“This partnership is an incredible opportunity for us to support Omaha professionals and entrepreneurs who are ready to level up their ambitions,” said Josefina Loza, CEO and founder of Lozafina Marketing & Public Relations. “Hustle brings like-minded people into the same room, where one conversation can spark a new collaboration, inspire a bold idea, or open the door to an entirely new opportunity.”

Lozafina client A Sybilized Conversation is proud to announce that founder Sybil Jackson, LIMHP, PLADC, has been named a 2026 50 Over 50 Awards Nebraska honoree.

For more than 30 years, Sybil has dedicated her career to helping individuals and families feel seen, heard, and supported.

A Licensed Independent Mental Health Practitioner and Provisional Licensed Alcohol and Drug Counselor, Sybil has built her work around creating safe, honest, and compassionate spaces for people to talk about mental health, relationships, personal challenges, and the experiences that shape their lives.

Lozafina is proud to celebrate Greg Boulay, Chief Executive Officer and Founding Partner of Pella Windows & Doors of Omaha and Lincoln, as a 2026 50 Over 50 Awards Nebraska honoree.

Presented by the BLOC, the 50 Over 50 Awards Nebraska recognizes accomplished Nebraskans whose leadership, service, and continued contributions are making a meaningful difference in their professions and communities.

Greg’s recognition reflects a career defined by thoughtful leadership, business growth, integrity and a commitment to creating opportunities for others.

Lozafina is overjoyed that its client LuminaNorth Group’s founder Avil Jackson has been named a 2026 50 Over 50 Awards Nebraska honoree.

Presented by the BLOC, the 50 Over 50 Nebraska Awards recognize accomplished Nebraskans whose leadership, professional achievements, and continued service are creating meaningful change throughout the state.

For more than 30 years, Avil has led organizational change across industries, helping leaders and teams prepare for change, align their priorities, and move forward with greater clarity.