5 Experimental Marketing Tactics that still work
Experimental marketing, also known as guerrilla marketing or buzz marketing, is a marketing approach that involves creating unexpected or unusual experiences or events in order to generate buzz and get people talking about a product or brand.
This type of marketing often involves using non-traditional techniques or tactics to engage with customers in an unexpected way, such as creating a flash mob or staging a surprise event. The goal of experimental marketing is to create a unique and memorable experience that will get people talking about a brand and help it to stand out from its competitors.
This type of marketing is often used in conjunction with other marketing strategies, such as social media marketing or content marketing, in order to reach a wider audience and create a buzz around a brand.
Here are a few examples of experimental marketing:
Creating a flash mob: A flash mob is a group of people who suddenly assemble in a public place and perform a coordinated dance or other performance. This can be a fun and unexpected way to engage with customers and generate buzz around a brand.
Staging a surprise event: This could be anything from a pop-up concert or art installation to a flash sale or scavenger hunt. The goal is to create a unique and memorable experience that will get people talking about a brand.
Collaborating with influencers: Partnering with popular influencers on social media can be a powerful way to reach a wider audience and generate buzz around a brand. Influencers can help to create unique and engaging content that will resonate with their followers and help to promote a brand in a more authentic and relatable way.
Using interactive technology: Experiments that use interactive technology, such as virtual reality or augmented reality, can be a fun and engaging way to capture people's attention and generate buzz around a brand.
Creating a social media challenge: Social media challenges, such as the "ice bucket challenge" or the "mannequin challenge," can be a fun and engaging way to get people talking about a brand on social media. These challenges often involve people performing a specific action or completing a task, and then sharing a video or photo of their efforts on social media using a specific hashtag.