8 Creative Marketing Tactics We Adopted Post Covid

See how several small businesses successfully implemented creative marketing during the pandemic

During the Covid-19 pandemic, millions of small-business owners were forced to rethink their marketing strategies or be forced to close. To stay afloat, owners adapted creative ways to change their operating models such as contactless deliveries, adopting new revenue streams, safety measures, and new technology processes. 

One of the biggest game-changers we still haven’t discussed is how the pandemic upended the marketer’s playbook, challenging the existing rules about customer relationships and building brand. Keeping the pulse of the customer experience became a priority. 

Let’s explore some creative marketing strategies small businesses continue utilizing to generate sales and build authentic relationships with customers. 

MARKETING BEGINS WITH CONNECTIONS

Start a Facebook Business Page 

Creating a Facebook Business Page is a great first steps to building an online presence. Many small businesses turn to social media sites, such as Facebook, Instagram, TikTok and Twitter, to promote products and services. But one of the most underrated tools is the Facebook Business Page, which is meant to represent your company or organization, engage your target audience and to strengthen your branding online. Developing a loyal, supportive community starts with staying connected. This tool allows you to schedule posts, target specific user groups for specific posts, allow multiple admins and editors to manage the page, collect and display reviews from customers, create ads and promote posts for pay, analyze your page’s activities, and track the success of your social posts. 

Go Live on Social Media feeds

We’re all craving inspiration and hope these days. Show potential clients the personal side of your business to inspire faith and trust in your company. One way you can do this is by sharing your honest, authentic story about how you got to where you are and what is truly important to your business by giving viewers a glance behind the scenes. Social media accounts such as Facebook, TikTok, Instagram, and YouTube allow for owners to take live video footage to share more about their business on camera and be able to respond to a follower in real time. 

Speaking of TikTok - start an account

Create a TikTok or YouTube video (preferably a funny one) highlighting your company and embed these videos in newsletters, websites, and social media outlets Sure you might not be next in line for SNL (Saturday Night Live), but someone you know or even someone who works for you just might think your content is hilarious enough to go viral. If you find this idea intimidating tap into the hidden talents of those around you - in or outside your company - to make something truly noteworthy.

Sell online

We’ve all seen those lovely earrings our friend made on Instagram. Imagine them. Sparkly. Professionally photographed with optimal lighting and picturesque angles, making them magazine worthy. Selling your services and products online post Covid is still a booming business. The switch from storefronts to online shops was an incredible process that even you could adapt. Invest in a great camera or photographer. Use lighting tactics to brighten your photos of products to give it that enhanced look. Think of how you can center your business marketing around professional-looking visuals of your goods on social accounts such as Instagram or TikTok. Don’t forget! Market advertising highlights such as shipping and contactless delivery options that’ll help your business boom.

Personal Touches = Rave Reviews

Now more than ever, written online reviews are the backbone of healthy sales. Make it easy for your clients to leave reviews by offering discounts, providing links straight to their inbox. Personal touches create a bond with customers that motivate them to support your business. This can be a handwritten “Thank You” note, surprise extras such as packaging, stickers, magnets, really anything that shows your buyers tangible appreciation. These efforts could be the little motivator to increasing your reviews online. 

Rethink your branding voice

Show potential clients that your products are beneficial and enjoyed by anyone. Inclusivity is such an incredible thing to provide as a business. Find common ground for your product and focus your advertising on being gender-neutral if possible.

Sustainability and environmentalism

Consider how you products and services are environmentally friendly. Perhaps you use recycled materials to upcycle your products. Promote that. Perhaps you donate a portion of your annual proceeds to help a cause or for discovery of new energy sources. Promote that. However, you decide to positively impact the world, promote that your business cares.

Stay Social

Whatever you do, stay connected. Most people have gone stir-crazy since Covid life had been adopted as the norm for so long. Think through how your products can promote a fulfilling social life and how that is beneficial for all. Most importantly, stay connected with your audience.