BraveJoy Leadership Unveils Renewed Focus on Helping Family Business Leaders
Story by Josefina Loza
Aimee Gibson. Photo courtesy of Abiola Kosoko
BraveJoy Leadership, a premier leadership coaching firm and Lozafina client, is excited to announce a refined focus on supporting established family businesses as they build and establish the rising generation’s leadership, seek generational alignment, and work to ensure non-family leaders thrive. As someone from a family business, Aimee Gibson, founder of BraveJoy Leadership, understands the importance of building a lasting legacy and preparing future-ready leaders.
Family-owned businesses are a cornerstone of the U.S. economy, making up 90% of all business enterprises and contributing significantly to economic growth, according to the Conway Center for Family Business. With approximately 32.4 million family businesses nationwide, they generate $12.9 trillion in GDP, accounting for 64% of the country’s total economic output. These businesses also play a vital role in employment, providing jobs for over 98 million people and driving 78% of all new job creation.
With deep expertise in family business dynamics, BraveJoy Leadership understands the complexities of sustaining growth, maintaining family harmony, and preparing the next generation for leadership. Alongside its sharpened focus, the firm has refreshed its visual identity to reflect a polished, professional, yet approachable image – one that aligns with its expertise and the businesses it serves.
"Family businesses are built on values, vision, dedication, and legacy, yet navigating leadership changes can be one of the most challenging aspects of leading a family business," Gibson said. "Our goal is to help these businesses move forward with confidence, clarity, and alignment, ensuring their continued success for generations to come."
According to the 2003 book “Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values,” 25% of family businesses fail due to leadership transitions. In October 2024, MetrixGlobal, a Fortune 500 Coaching firm, reported that companies that invested in coaching services saw a 500-700% return on investment.
BraveJoy Leadership’s enhanced services include:
Leadership Development: Preparing future family business leaders with the skills and mindset to sustain long-term business success.
Family Alignment Strategies: Strengthening communication and collaboration to align family values and intentions with business goals across generations.
So why does coaching matter? Without continued learning and structured feedback, family business leaders can struggle to grow, make clear decisions, and navigate transitions, Gibson explained. A coach provides unbiased guidance to strengthen leadership and business impact.
This renewed focus ensures that BraveJoy Leadership remains a trusted partner for family business leaders seeking expert guidance tailored to their unique needs.
For more information on BraveJoy Leadership’s services and how they can support your business, visit bravejoyleadership.com.
