8 Tips for Creating More Engaging Newsletters
What makes newsletters so great? Email marketing is one of the top marketing strategies employed by businesses today.
Newsletters are a great way to engage your audience and to keep them informed about your business on a regular basis - they’re personal, targeted, and consistent. In fact, email marketing is one of the top marketing strategies employed by businesses today. However, smart marketers know that creating an engaging newsletter that is well-designed and perfectly executed is easier said than done.
It takes time. Time to build your email list. Time to write your content. Time to post and engage with your audience. Time to digest the analytics. Yet, the return is so great. So, let’s dive into what makes a great newsletter.
We’ve identified eight tips to help you make a more engaging newsletter.
Know the key elements of a really dope newsletter.
Would you read it? That’s the million dollar question. If you’re not interested in writing it, then why would your reader want to spend 5 minutes reading it. Knowing the key elements to an engaging newsletter — to be relevant, interesting, and valuable — is a deal breaker. So, let’s break them down a little more.
Relevant: Does it relate directly to the reader’s industry, interest, and topics that they care about?
Interesting: Does it entertain, educate, inform, or delight the reader?
Valuable: Does it teach the reader or provide them with useful information?
If not, then it’s time to revamp your content.
Make sure your newsletter has a focus.
Do you ramble in your newsletter? If so, stop. The focus of your newsletter is crucial to how your audience interacts with your business and website. It’s important to know who your readers are so you can curate content that will appeal to them. If you’re a lawyer, you wouldn’t post brown recipes in your newsletter would you? Write with authority about items happening in your industry that your audience would enjoy. Once you decide your focus, stick to it.
Keep it simple.
No one wants to spend the day reading emails. So, keep things short, tight, and concise. Our inbox is where we’re supposed to find quick, digestible correspondence from companies and patrons. So, get to the point fast and move on.
Ask other industry leaders to contribute.
Your newsletter doesn’t always have to be about your business. By generating third-party content you widen the scope of potential resources for your readers. Doing so, allows readers to associate your brand with experts. Who doesn’t want to be an industry leader in their field?
Use audience-generated content.
Switch the focus again away from your business. Engage your readers by asking them to submit photos, commentary, quotes, and other tidbits to become more involved in the weekly posting of your newsletter.
Stay on top of trending topics
Know what’s happening in your specialized field and share those tips, upcoming events, and resources that will help connect your products and brands with your readers.
Use your social media accounts to tease readers
Reveal a little snippet of your website content on your social media accounts to create a buzz and entice readers to click into your website.
Be consistent
Make sure you consistently post quality content each day, week, or month for your readers. There needs to be a level of exclusivity associated with your newsletter. Create a reason for people to signup for your newsletter because they know they’re only going to get that high-quality level of content from your newsletter and no where else. But commit to delivering that must-read content on a consistent basis to keep building a strong audience base.