EPIC for Girls Announces Generous Donation from Bras for Girls

EPIC for Girls, an Omaha-based nonprofit dedicated to empowering girls of color through sports, announced last month it was hosting a sports bra drive.

As dozens of bras in different sizes, styles, and colors started coming in, Executive Director Kimberly Thomas shared “unveilings” of the packages creating excitement for the campaign. It was a creative way to engage EPIC for Girls’ supporters as we all watched Thomas give shout outs and react in the “unboxing” video clips. Marketing, brilliance, if you ask us.

Then, in a significant show of support, the national nonprofit Bras for Girls reached out to Thomas to notify her that EPIC would be getting a donation of 1,100 sports bras to assist with the drive. Talk about synergy at it its finest. The two organizations are devoted to empowering young female athletes, especially during the critical development stages of puberty when many girls unfortunately leave sports.

“Access to essential sports apparel like sports bras is a pivotal factor in whether young girls continue their sports journey,” says Kimberly Thomas, Executive Director of EPIC for Girls. “This initiative is more than just about sports, it’s about fostering self-esteem and well-being in young female athletes.”

Founded in 2017, Bras for Girls has been a cornerstone in promoting girls’ participation in sports. The organization recognizes the unique challenges faced by girls, including financial constraints and the physical changes of puberty. Through donations of sports bras and educational resources, Bras for girls aims to normalize body development and keep girls engaged in sports. 

“This partnership with Bras for Girls strengthens our resolve to create a more inclusive and supportive environment for girls in sports,” Thomas says. “We believe that every girl deserves the chance to play, grow, and thrive through sports, and with this support, we are one step closer to making that a reality.”

We want to give kudos to both organization working in tandem for such an amazing cause. If you’d like to contribute to the sports drive, please visit EPIC for Girls’ Amazon Wish List.