Lozafina and PioneerMedia Partner to Bring Social Media Marketing Services

Exciting news for the local media industry! Lozafina, the independent marketing, and public relations firm is teaming up with PioneerMedia, the agency/consulting arm of Pioneer Publishing. PioneerMedia, which owns and operates El Perico and The Reader, specializes in omnichannel marketing consulting and implementation, while Lozafina brings a deep experience in social media and events.

"At PioneerMedia, we believe in a healthy ecosystem of local providers. While we have had exceptional success in organic search anchoring an omnichannel marketing strategy, we needed a reliable partner with access to a deep bench to expand our social media offerings and to refer clients for PR services,” said John Heaston. “Lozafina has the creativity, talent and execution, with a forward-thinking cultural touch, to best serve our clients and future-proof our offerings."

The partnership will see Lozafina providing social media and public relations services for PioneerMedia's clients as an independent contractor. PioneerMedia's clients have been seeking these services, and Lozafina is uniquely positioned to offer them. Both Lozafina and PioneerMedia share a journalism DNA, and the principals of both companies, Josefina Loza and John Heaston, have long and deep respect for each other's work.

"Partnering with PioneerMedia is a natural fit for us at Lozafina, as we share a commitment to quality journalism and effective marketing strategies,” said Josefina Loza, CEO of Lozafina. We are excited to bring our expertise in social media and events to PioneerMedia's clients and to work together to achieve our shared goals."

This collaboration is a great opportunity for both Lozafina and PioneerMedia to grow together by working together. It's a win-win situation for everyone involved, and we can't wait to see what they achieve together.

Stay tuned for more updates on this exciting partnership!