Lozafina introduces Olabanji Stephen as Creative Director, Visual Designer

Meet Olabanji Stephen

He joins the Lozafina team as Creative Director and Visual Designer

On Saturday, Lozafina Marketing and Public Relations introduced Olabanji Stephen as the Creative Director and Visual Designer behind the scenes at Lozafina, LLC.

“He balances the art of science, strategy, and creativity with research and intuition,” said Josefina Loza, CEO of Lozafina Marketing and Public Relations. “He’s a trusted designer who understood my vision. We worked closely together to get the right look and feel of the Lozafina brand.”

Stephen is an author, graphic designer, brand strategist, and native of Port Harcourt, Nigeria.

In crafting the Lozafina identity, it was important to both portray experience and expertise with simplicity. A brand that cares. A brand that understands. A brand that connects. A brand that creates. A brand for brands. 

Understanding Lozafina's ideology, Stephen defined a positioning based on our values, strengths, and brand promise. 

With this ideology, we crafted an identity that is simple, warm, and versatile. Something that will resonate with people and corporate organizations. 

“So while hanging on to the benefits that come from the prowess and experience of the founder Josefina Loza, we separated her personal brand from the corporate brand - Lozafina LLC,” Stephen explained, “and defined a new value proposition that would help communicate distinctly and scale operations efficiently.”