Lozafina to Lead Growth Strategy Session at 2025 Central Nebraska Nonprofit Conference
Photo by Monica Sempek
Josefina Loza, founder and CEO of Lozafina, an award-winning Latina-owned branding and public relations firm based in Omaha, will co-lead a breakout session at the 2025 Central Nebraska Nonprofit Conference alongside Lozafina’s Executive Director of Client Relations, Sahory Martinez. The conference, hosted by the Nonprofit Association of the Midlands, will take place Thursday, April 3, at the Younes Conference Center North in Kearney, Nebraska.
Their session, titled "Stop Fundraising! Think Bigger: Focus on Your Growth Strategy," encourages nonprofit professionals to shift away from short-term fundraising tactics and instead focus on long-term sustainability through strategic storytelling and communications.
“Nonprofits do incredible work, but they often operate in survival mode,” said Loza. “We want to help organizations think beyond the ask and instead amplify their impact by refining their messaging, building authentic connections, and developing a communications strategy that drives real growth.”
The session will provide practical tools and strategies, including how to develop a compelling organizational narrative, create newsletters and sponsorship kits, and implement effective media relations. Attendees will participate in interactive discussions and examine real-world examples of how strong branding and storytelling can translate into donor retention and increased reach.
Lozafina has gained recognition for its work with mission-driven organizations, particularly in communities of color. Under Loza’s leadership, the firm has become a verified INC. Magazine industry leader, known for its culturally rooted approach to marketing and storytelling. Lozafina’s services include brand messaging, social media marketing, communications planning, and multimedia content creation.
Martinez, who works alongside Loza in developing strategic campaigns for clients, brings a deep understanding of how nonprofits can leverage communication tools to create sustainable momentum.
The Central Nebraska Nonprofit Conference is one of the region’s largest gatherings of nonprofit leaders, offering sessions on leadership, board development, financial stewardship, and more. The event aims to strengthen Nebraska’s nonprofit sector through professional development and collaborative networking.
More information and a full conference agenda can be found at nonprofitam.org.