Nearly 100 Small Business Owners Discover Budget-Friendly Marketing Ideas with Lozafina, Grow Nebraska
In a March 28 webinar organized by Grow Nebraska, titled “Budget-Friendly Marketing Ideas for Small Businesses", Lozafina CEO Josefina Loza shared a dozen effective strategies to enhance brand visibility and customer base without overstretching an enterprise’s budget.
A Grow Nebraska spokeswoman said the much-anticipated event drew an impressive turnout of 98 registrants.
The session focused on harnessing social media platforms to forge stronger connections with target audiences. Lozafina skillfully navigated attendees through the complex digital landscape, highlighting the critical task of selecting the appropriate platforms and creating content that truly speaks to the audience. Through practical tips and examples from the real world, she showed how small businesses can engage their customers in a more impactful and meaningful way.
Email marketing was another critical area of focus. Loza unraveled the complexities of crafting effective email campaigns that nurture leads and boost conversions. She offered concrete strategies for developing messages that deliver value and motivate subscribers to take the next step toward a purchase, showcasing email marketing as a key driver of growth.
The conversation then moved to creative content creation, where Loza explored the power of storytelling to capture and engage audiences. Emphasizing the need for authenticity and an emotional connection, she advised on how to develop a varied content strategy that distinguishes a brand.
Additionally, the importance of community engagement in building brand loyalty and advocacy was discussed. Loza provided insights on how businesses can engage with their communities, from social media interactions to local event participation, transforming satisfied customers into outspoken brand ambassadors.
"Creating a Marketing Plan That Works: A Step-by-Step Guide for Startups"
Lozafina continues its partnership with Grow Nebraska, hosting the second installment of a three-part webinar series on May 16, 2024, titled "Creating a Marketing Plan That Works: A Step-by-Step Guide for Startups."
This session promises to equip startups with the tools for strategic marketing success, focusing on setting clear goals, understanding target audiences, choosing the right marketing channels, and tracking progress for continuous growth.
Registrants will gain invaluable insights, with the option to receive a recording post-event if unable to attend live. Visit Grow Nebraska’s website to register now.