Upstream Brewery Company: A Premier Dining Destination in Omaha's Historic Old Market Joins Lozafina

Photos taken by Josefina Loza

By: Xitlally Velasco

Lozafina Marketing and Public Relations is proud to announce that Upstream Brewery Company has joined our premier agency as part of the PioneerMedia collaboration. Located in Downtown Omaha's Historic Old Market, Upstream Brewing Company is renowned for its delectable cuisine, exceptional service, and inviting ambiance.

Upstream, dubbed UBC, has been an integral part of Omaha's culinary scene since 1996, when it first opened as the city's original brewpub. With an extensive menu that ranges from mouth-watering pizza and pasta to succulent steaks, all expertly paired with award-winning beer, UBC is a go-to spot for food and beer aficionados alike.

"We are excited to welcome Upstream Brewery Company to our portfolio of esteemed clients," said Josefina Loza, CEO of Lozafina, LLC. "UBC has cultivated a devoted following over the years and has always been at the forefront of innovative marketing strategies to attract new audiences."

The Upstream Brewing Company is known for its wide range of handcrafted beers, including several award-winning brews. The brewpub is also renowned for its delicious food menu, which includes a variety of dishes made with locally sourced ingredients.

The menu features classic pub fare like burgers, wings, and pizzas, as well as more upscale dishes such as steak and seafood. The interior of UBC features a spacious and inviting atmosphere with a mix of rustic and modern elements. In addition to its main dining room, UBC also has a private event space that can accommodate up to 200 guests.

The Lozafina Team is eager to help UBC elevate its brand and further expand its reach through cutting-edge marketing and PR tactics. Loza said: “We're confident that our partnership will be a fruitful one, and we can't wait to see what the future holds.”

Justin Halbert, operations partner with the SamFam Restaurant Group, shared the sentiment.

“The owners and managers of Upstream Brewing Co. are very excited to begin working side by side with Josefina Loza and the entire crew at Lozafina,” Halbert said.

“Lozafina brings a wide variety of expertise in the digital marketing realm and we hope to see much more interaction and brand awareness for UBC over the next couple of months,” he added. “Our initial conversations and workshops with the Lozafina crew have been very positive and already we are seeing more traction in the social media realm. Cheers to Lozafina!”

Follow UBC on Facebook, click here. Check out their Instagram, click here.

Xitlally Velasco is a University of Nebraska at Omaha journalism student with a concentration in public relations and advertising and a minor in Psychology. Velasco is the Digital Content Curator at Lozafina Marketing and Public Relations. Send your tips and story ideas to office@lozafina.com