Join Lozafina at MarkeTech Conference and Webinar Series with GROW Nebraska
Are you interested in learning about budget-friendly marketing, creating a marketing plan, or how to understand your customers? Well, you’re in luck because our CEO, Josefina Loza, will be conducting several upcoming webinars with GROW NE and a breakout session at the MarkeTech Conference on Thursday, February 29, at Kearney, NE.
The MarkeTech Conference is presented by the GROW Nebraska Foundation, the Nebraska Tourism Commission, and the Nebraska Enterprise Fund. This year’s theme is “Prepare and Create Marketing that Works.” The conference focuses on four tracks, including marketing/social media, eCommerce/website, innovation, and tourism.
The event will open up with keynote speaker Troy Sandidge, an award-winning growth strategist, author, serial entrepreneur, 4x agency builder, Webby-nominated podcaster, startup advisor, and angel investor who has launched over 35 brands and generated over $175 million in revenue for clients worldwide. Returning featured speaker Maria Elena Duron, a digital marketing professional with over 18 years of experience, will share her insights on Google Training.
You will hear from an array of talented, inspiring speakers throughout the conference, leaving you with new perspectives and wisdom. Here’s a sneak peek of what to expect from our CEO!
Lozafina Highlights
Meet and hear from our CEO at the MarkeTech Conference!
Thursday, February 29, from 3:30 p.m. to 4:15 p.m.
Josefina Loza | Interactive Storytelling: Engaging Your Audience in the Digital Era
In an era where attention spans are short and digital platforms reign, engaging your audience requires innovative storytelling techniques. This session focuses on interactive storytelling methods that leverage the latest digital tools and platforms to create immersive experiences for your audience. Attendees will explore case studies of successful interactive stories and participate in a workshop to learn how to use interactive elements to create compelling marketing campaigns. The session aims to foster creativity and provide practical skills for integrating interactive storytelling into your marketing strategy.
Key Takeaways:
Learn about cutting-edge digital tools and platforms that can enhance your storytelling.
Understand how to craft interactive stories that encourage audience participation and engagement.
Gain hands-on experience in developing interactive elements for your marketing campaigns.
Upcoming Lozafina webinars also in collaboration with GROW NE
March 28th, 12 p.m. - 1 p.m. CST| "Budget-Friendly Marketing for Small Businesses"
Unlock the potential of cost-effective marketing strategies tailored for small businesses. This webinar, led by marketing expert Josefina Loza, dives into the essentials of social media marketing, email campaigns, creative content creation, and community engagement. Discover practical tactics to enhance your brand's visibility and grow your customer base without overstretching your budget.
Key Takeaways:
Leverage social media platforms to connect with your audience effectively.
Utilize email marketing to nurture leads and drive conversions.
Create compelling content that resonates with your target market.
Engage with your community to build brand loyalty and advocacy.
May 16th, 12 p.m. - 1 p.m. CST | "Creating a Marketing Plan That Works: A Step-by-Step Guide for Startups"
Step into the world of strategic marketing with Josefina Loza as she guides startups through the process of developing a comprehensive marketing plan. Learn to set clear objectives, identify your target audience, select the most effective marketing channels, and measure your success to ensure your startup's growth.
Key Takeaways:
Define clear marketing objectives aligned with your startup's goals.
Identify and understand your target audience for tailored marketing efforts.
Choose the right mix of marketing channels to reach your audience effectively.
Implement metrics to track success and adapt strategies as needed.
June 27th, 12 p.m. - 1 p.m. CST| "Understanding Your Customer: Market Research for Small Businesses"
Gain valuable insights into your customers without breaking the bank. Join Josefina Loza in exploring accessible market research techniques for small businesses and startups. Learn how to collect and analyze customer data, understand market trends, and apply this knowledge to make informed decisions that drive business success.
Key Takeaways:
Conduct cost-effective market research to understand your customer base.
Analyze customer data to uncover trends and preferences.
Utilize market insights to tailor your business strategies and offerings.
Make informed decisions to stay competitive and meet customer needs.
