Nebraska Enterprise Fund and Urban League of Omaha Invite Lozafina to Present Marketing Magic

Lozafina was invited by the Nebraska Enterprise Fund and the Urban League of Omaha to present to their book club about what we love and know best - marketing, branding, and public relations!

Lozafina CEO Josefina Loza, Executive Director of Creative Design Michelle Vega, and Executive Director of Digital Content Tally Velasco presented “Marketing Magic” in front of a book club session on March 8 at the Nebraska Enterprise Fund training space. The club’s members are rising entrepreneurs from all backgrounds - baking, gardening, mentorship, health and wellness, and photography.

Loza introduced Lozafina to the members in a way to understand why Lozafina’s work is critical and how it came to be. Guests also learned why we chose our colors, the meaning behind our logo, and how we do it all. It’s tricky to understand what marketing, branding, and public relations mean, but we were there to help. We taught members the building blocks of a strong brand identity and what it means to find and engage with your target audience.

We gave examples of our client work to further clarify how each building block comes into play. Throughout the presentation, members engaged in the discussion and asked questions on website development and client relations.

To close up, we left a marketing research worksheet for members to start brainstorming on their brand identity and target audience. The worksheet also covered several other factors, such as competitor analysis, identifying trends, measuring impact, customer segmentation, and more.

We’re so thankful to the Nebraska Enterprise Fund and Urban League of Omaha for the opportunity to share our knowledge and experience with rising leaders. We have no doubt that they will excel in their fields, and don’t forget, Lozafina is always here to help. Stay tuned to see where Lozafina will share its marketing magic next!