Lozafina Revamps the Barrientos Scholarship Foundation's Branding
We’re thrilled to unveil the fresh look of the Barrientos Scholarship Foundation website, designed and developed by our Lozafina Marketing and Public Relations team. As a Latina-owned branding and PR firm based in Omaha, we share a deep connection with the foundation’s mission to uplift the Latino community. With our digital strategy and storytelling expertise, we were honored to help transform their online presence.
Our updates include a refreshed homepage with clear calls to action, a new section celebrating the inspiring stories of scholarship recipients and a more streamlined application process. We also focused on enhancing the user experience, ensuring visitors can quickly find information about events, scholarships and how to get involved. The site now includes a special section highlighting the Barrientos family legacy and the foundation’s ongoing impact.
Visually, the site reflects a modern and professional look, using a cohesive color scheme of gold, blue, and purple to maintain brand consistency. Simplified navigation and prominent features like “Apply for Scholarship,” “Donate,” and “Get Involved” buttons encourage engagement. We also incorporated testimonials and inspirational graphics to emphasize the foundation’s powerful mission.
“We chose Lozafina as our website partner because she embodies the core values that guide our decisions: performance, professionalism, and impact. Her impeccable writing and communication skills came highly recommended and are crucial for conveying our mission with clarity,” Aguilera said. “Sharing a cultural and community background with many of the students we support, Lozafina deeply connects with our mission of advancing students. She’s the ideal partner to help us reach new heights, demonstrating the exact professionalism, positive choices, and calculated risks that lead to success—which are qualities we aim to instill in our students.”
We invite you to explore the updated site and stay connected with the incredible work the Barrientos Scholarship Foundation is doing to empower future Latino leaders!
