‘She Deserved the Purse’ A Heartfelt TikTok Movement
A simple act of kindness can inspire a movement, and TikTok proved that once again.
It all started when Target customer DeNaesha Gonzalez spotted a shiny, silver purse left behind in the baby section. The assumption was clear: a mother had sacrificed her own desires for her child’s needs. Gonzalez uploaded a TikTok video of her finding with the words “SHE DESERVED THE PURSE.” The video now has over 24 million views.
This touching moment struck a chord with viewers, sparking a trend that’s since taken off. Now, shoppers are secretly tucking cash into diaper boxes, wipes, bottles, formula cans and other family necessities at stores nationwide, spreading joy and support to parents in need.
Many have applauded the TikTok trend for highlighting the hidden struggles of parenthood, but some worry it could inspire theft. Several shoppers have posted footage from their local Target stores, showing ripped diaper boxes and baby formula cans with their lids removed, raising concerns about the unintended side effects of an otherwise well-meaning gesture.
If you're concerned about your gift falling into the wrong hands, there's a more direct way to make a meaningful impact. Instead of leaving cash in stores, consider donating to organizations that support single mothers and families in need. These nonprofits ensure your contribution reaches those who need it most, providing essentials like diapers, baby formula and financial assistance to struggling parents.
Here are a few trusted organizations where your generosity can make a lasting difference:
This heartfelt movement is a reminder of the power of small acts of kindness and how, together, we can bring hope and support to those facing everyday challenges.