One of the first things I do with clients is ask them to show me their profile pictures.

Reputation management is kind of a thing, you know.

It’s the practice of influencing stakeholder perceptions and public conversations about you, your organization and the brands in which you represent.

First impressions determine how people interact with you or disengage completely.

When it comes to media relations, a wide range of tactics can be used.

But what really is the difference between a news release and a news alert?

What’s the point of a press kit? And why are case studies important.

We’ll discuss all of that – and then some more.