The Keys Foundation is a 2023 Finalist for Program of the Year- Vote Now!

By: Xitlally Velasco

The Keys Foundation was selected to be one of the six finalists for the Jr. NBA Program of the Year powered by Under Armour.

The Keys Foundation is a nonprofit organization in Omaha that is dedicated to assisting young girls with developing their basketball skills and knowledge. They educate their girls on the importance of sportsmanship, teamwork, commitment, and integrity. All while utilizing the platform of women’s basketball to cultivate awareness toward the movement of empowered women.

They offer several programs, including Confidently Me!, dedicated to helping mentees learn to love and embrace themselves and Utilize the Her Time to Play, which focuses on the importance of staying true to themselves. They also host multiple team outings and various volunteer opportunities.

Jr. NBA is a premier resource for young basketball players, parents, coaches, and league administrators looking to learn more about the game. The Program of the Year Award powered by Under Armour will be given to a youth basketball program for their dedication to developing young athletes on and off the court, as well as keeping their communities connected through safe and healthy programming.

The voting poll is open until this Sunday, May 7. You may vote as many times as you want. Already voted? Vote again! Let’s support The Keys Foundation and award them for continuing to make a positive change in young girls’ lives.

Xitlally Velasco is a University of Nebraska at Omaha journalism student with a concentration in public relations and advertising and a minor in Psychology. Velasco is the Digital Content Curator at Lozafina Marketing and Public Relations. Send your tips and story ideas to office@lozafina.com