A TikTok Guide: Tips for Amplifying Your Business-Generated Content
By: Xitlally Velasco
You didn’t think we’d forget about writing a blog about TikTok, did you? If you’re not on TikTok, you’re missing out, especially for your business.
In the United States alone, TikTok has more than 138 million active users and over 1 billion active users around the world. It’s a powerful platform that has dominated the social media market with its unique and engaging videos.
When it comes to creating business-generated content on TikTok, it’s important to keep in mind the app’s unique style and format. It’s all about short, attention-grabbing videos that are entertaining and engaging.
By creating authentic content, leveraging influencers and collaborations, using hashtags and challenges, and showcasing products and services, businesses can use TikTok to increase brand awareness, drive engagement, and even boost sales.
Here are a couple of tips to create effective business-generated content on TikTok and making your presence known:
1. Keep it Short and Sweet.
TikTok videos are typically 15 to 60 seconds long, so it's important to keep your content short and to the point. Focus on one key message or idea and convey it in a fun and creative way. Remember, the average attention span is only a couple of seconds long.
Content created by TikTok user, @thewinesavant
2. Be Entertaining.
TikTok users are looking for entertainment, so your content should be fun, engaging, and entertaining. Use humor, music, and visual effects to capture your audience's attention and keep them engaged.
Content created by TikTok user, @duolingo
3. Show Your Personality.
TikTok is all about showing off your brand’s personality and having fun. Don't be afraid to show your business’s values and beliefs. It’s your account, after all. Consider showing your face to create a deeper connection with your posts and followers.
Content created by Tiktok’s CEO, @shou.time
4. Be Creative.
TikTok is a highly creative platform, so be sure to get creative with your content. Use interesting camera angles, transitions, visual effects, and sounds to make your videos stand out. You might even end up starting a new trend.
Content created by TikTok user, @crumblcookies
5. Focus on User-Generated Content.
TikTok is a platform where user-generated content thrives. Consider using challenges, contests, or giveaways to encourage your audience to create and share their own content related to your brand.
Content created by TikTok user, @darcymcqueenyyy
6. Stay on Brand.
While TikTok is a fun and creative platform, it's important to stay true to your brand and messaging. Make sure your content aligns with your brand's values and tone of voice. This will enhance your credibility and reputation.
Content created by TikTok user, @rarebeauty
If you’ve hit a wall producing ideas, consider taking a look at some loved brands that have found the formula to perfect their appearance on TikTok, such as…
Chipotle: With over 2.1 million followers, they showcase their food and engage with their audience through fun and creative videos.
Gymshark: The fitness apparel brand has over 4.5 million followers and showcases its products and shares fitness-related content, including workout tips and motivational videos.
NBA: The National Basketball Association (NBA) has over 18.9 million followers and uses the platform to share highlights and behind-the-scenes content and engage with its audience through challenges and contests.
Xitlally Velasco is a University of Nebraska at Omaha journalism student with a concentration in public relations and advertising and a minor in Psychology. Velasco is the Digital Content Curator at Lozafina Marketing and Public Relations. Send your tips and story ideas to office@lozafina.com