Global Leadership Africa Summit
The goal was to increase brand awareness and help audience understand value proposition
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Increase brand awareness and help audience understand value proposition
Targeting - Refining and segmenting data
Engagement - Delivering value-based content through the right channels
Analytics - Measuring marketing effectiveness
Sponsorship Kit Development - Pricing concepts and methods
Marketing Strategy - Increased awareness as it was the first event
Media Relations - Writing press release and gaining news coverage for the event
Content Marketing
Integrated marketing Communications
Brand and positioning
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Media relations
Public relations
Communication Strategy
Content Marketing
Integrated Marketing Communications
Pricing Concepts and Methods
Copywriting
Editing
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Increased interaction, larger community, brand credibility, state, regional, and national news coverage, media awareness, brand awareness, increased sponsorship
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See website here