International Filter Manufacturing Corporation
The goal was to build credibility and increase brand awareness
-
Increase brand awareness and help audience understand value proposition
Targeting - Refining and segmenting data
Engagement - Delivering value-based content through the right channels
Marketing Strategy - Increased awareness as it was the first event
Building credibility
Media Relations - writing press release and gaining news coverage for the event
-
Media Relations
Public Relations
Communication Strategy
Graphic Design
Branding and Positioning
Content Marketing
Integrated Marketing Communications
Marketing Strategy
Social Media Strategy
Copywriting
Editing
-
Increased interaction, larger community, brand credibility, state and regional news coverage, social media awareness, brand awareness, increased notoriety
-
See website here