Girl Talk Account Executives Develop 20+ Custom Branding Kits for EPIC for Girls Partners
Girl Talk Sports Marketing interns, presented by Lozafina and EPIC for Girls, have been busy in the office! Over the summer, Girl Talk account executives created 25 branding kits with social media marketing material for EPIC for Girls sports partners.
Each branding kit was crafted with precision, undergoing multiple rounds of review before reaching each partner. Beyond the fully updated branding materials, interns went the extra mile by developing a social media calendar, complete with key messaging and customized templates. Using actual photos from each program rather than stock images, these tailored resources gave partners a clearer picture of how their posts could look, capturing a more authentic brand presence.
Branding kits contained the following:
Brand colors
Client background (brand voice, brand messaging, mission and vision)
Typefaces
Word marks
Graphics
Patterns
Social media key messaging with hashtags
Campaign examples
Comments from our program partners:
Arnold Jones II from Ego-Free Golf
Account executive: Michelle Vega
Kenneth Fox, a police captain at the Omaha Police Department and a member of the Black Police Officers Association, which supports the EPIC for Girls softball team. Their account executive is Xitlally Velasco.
“This is awesome! Thank you so much!!!”
Monica Bosiljevac is the executive director and board president of the Football for the World Foundation. Xitlally Velasco is their account executive.
“Thank you so much. There is a lot of time and effort that has gone into this project. There are some really cool takeaways and things we can apply into our current branding strategy and guidelines.”
Our full list of program partners:
Black Police Officers Association of Omaha
Football for the World Foundation
USA Girls Incorporated of Omaha
Ivy's League Youth Sports Academy
Nebraska Interscholastic Cycling League
“Working as an account executive for Girl Talk, I created branding kits for eight different accounts. At first, it felt overwhelming, but it turned into an incredible learning experience that boosted my confidence as a designer and professional,” said Girl Talk intern Michelle Vega. “Branding kits are key to creating a cohesive, recognizable look for a brand. This experience showed me I could handle such responsibility, and by the end, I felt proud of my work and motivated to grow further in my field.”
The Girl Talk interns take great pride in the work they've completed for Omaha businesses and are grateful for the trust placed in them. If you or someone you know is interested in collaborating with Girl Talk Sports Marketing, please reach out to jlozafina@gmail.com or kimberly@epicgirls.org.
