One of the biggest game-changers we still haven’t discussed is how the pandemic upended the marketer’s playbook, challenging the existing rules about customer relationships and building brand. Keeping the pulse of the customer experience became a priority.

Let’s explore some creative marketing strategies small businesses continue utilizing to generate sales and build authentic relationships with customers.

One of the first things I do with clients is ask them to show me their profile pictures.

Reputation management is kind of a thing, you know.

It’s the practice of influencing stakeholder perceptions and public conversations about you, your organization and the brands in which you represent.

First impressions determine how people interact with you or disengage completely.

Small group dynamics always fascinate me.

It’s the way members communicate – verbally and nonverbally – with one another. Chemistry is either made or they go all Breaking Bad on us. However, for a group to work well with one another expectations and roles need to be defined.

This is where Work Roles come into play.

When it comes to media relations, a wide range of tactics can be used.

But what really is the difference between a news release and a news alert?

What’s the point of a press kit? And why are case studies important.

We’ll discuss all of that – and then some more.

Two important points:

1. Know when an interview is appropriate. Interviews aren't the best way to gather facts, but are great for gathering opinion. People's memories of facts may be faulty, so rely on other sources when possible.

Your contribution to any work group is dependent on two things: your abilities and what the group expects from you. You can only control your own behavior – period.

However, there are a few identifiers to self-centered, negative influencers.