Creating a Key Performance Indicator based on the Return on Investment (ROI) allows businesses to quantitatively evaluate the effectiveness of their marketing and PR campaigns, ensuring that resources are being invested in the most impactful ways. Here’s a guide to developing a KPI focused on ROI.

Creating and tracking brand awareness Key Performance Indicators (KPIs) is essential for understanding your brand's position in the market and strategically enhancing its visibility and reputation. Here's a comprehensive guide on how you, too, can create effective KPIs for brand awareness.

Developing a robust lead generation Key Performance Indicator (KPI) is crucial for any business looking to grow and thrive. Here's a step-by-step guide on creating and leveraging a lead generation KPI.

Thanks to your support and collaboration, this year has been full of growth and success. We are incredibly grateful for the trust you've placed in us and are proud of what we've accomplished together.

We have some fantastic news about our client, EPIC for Girls, that we’re excited to share. They've just been named Charity of the Year by the Korn Ferry Tour at the annual PGA TOUR Tournament Meetings.

Creating and tracking a social media engagement Key Performance Indicator (KPI) is essential for understanding and enhancing your interaction with your audience. We believe in the power of data-driven strategies to forge stronger connections and achieve business goals.

As we wave goodbye to another year, it’s that time again where I, as a PR and Marketing pro running my own agency, find myself deep in thought about my career choices. It's a classic end-of-year ritual for many of us in this unpredictable, feast-or-famine field.

As the festive lights twinkle and the holiday season approaches, there's a unique warmth in giving back to the community. This year, EPIC for Girls is channeling this spirit of giving into a powerful initiative aimed at empowering young female athletes.

In an evening filled with recognition of the finest in our industry, Lozafina emerged with three significant honors, marking a milestone in our journey of excellence and innovation.

The 2023 PRSA Nebraska Paper Anvil Awards unveiled its winners at the Omaha Press Club on Thursday night. Here are those winners…

The 2023 PRSA Nebraska Chapter Paper Anvil Awards, a prestigious event that recognizes the exceptional talent and hard work of Nebraska's public relations, marketing, and communication professionals, is tonight and we’re ready to sparkle.

In the digital age, a website acts as the virtual front door of your business. Understanding and leveraging website traffic can provide invaluable insights into the effectiveness of your online presence. Here's a comprehensive guide on how to create and utilize website traffic as a KPI.

At Lozafina, we believe that Key Performance Indicators (KPIs) are more than just numbers; they are a roadmap to success. Let's delve into what KPIs are and why they are indispensable in our industry.

Lozafina and EPIC for Girls, a nonprofit organization dedicated to enhancing opportunities for girls of color in sports, are excited to announce an innovative internship program focused on sports communication and marketing. We aim to empower young women with the skills and experience needed to excel in these dynamic fields.

EPIC for Girls concluded Share Omaha’s #GivingTuesday402 campaign with remarkable results. The campaign, which aimed to raise $5,000 to support programming for young girls of color in sports, surpassed its goal by raising $7,520.

This holiday season, delve into the inspirational journeys of transformation and self-discovery with our top book picks.

In the whirlwind of holiday festivities and the race to find the perfect material gifts, there exists a deeper, more enduring way to express our affection and gratitude: the gift of giving back. While traditional presents wrapped in festive papers and bows have their own charm, consider the profound impact of donating to a nonprofit on behalf of a loved one.

It’s Small Business Saturday, and one of our most popular items is on sale - Baseball caps! We've added new colors, so be sure to check them out. For this weekend only, get 10% off.

Discover the Season's Must-Haves in Lozafina's Holiday Gift Guide. Shop to Support a Noble Cause. Honor Your Loved Ones with Gifts That Give Back!

Just a quick note to say a huge thanks to you! Your support means the world to us and has been a key part of our story.